What is advocacy?
Why develop advocacy programs in your business?
Advocacy programs provide a means to ensure that your businesses voice is heard and your key messages are delivered and represented on issues important to your business. Protect and promote their rights. Have their views and wishes genuinely considered when decisions are being made about their lives.
Effective advocacy builds your businesses’ capacity to achieve its greatest good for the markets and clients you serve. Use and advocacy program to raise awareness of your organization’s mission, mobilize your constituents, and attract positive media attention.